2.16 : SWOT Analysis - Application

The SWOT analysis provides direction for crafting successful marketing strategies by harnessing strengths and seizing opportunities, all while addressing weaknesses and mitigating threats.

Disney's SWOT analysis reveals:

• Strengths: in a globally recognized brand with a loyal international fan base, a diverse entertainment portfolio, and innovative marketing strategies.
• Weaknesses: include limited appeal to specific demographics, rising production costs, and a premium pricing strategy.
• Opportunities: lie in the expansion of the streaming industry, growth in emerging markets, and technology integration.
• Threats: encompass competitive pressure, digital piracy, distribution challenges, and vulnerability to external shocks like economic downturns or global crises.

The analysis shows Disney can capitalize on its strengths by continuing innovative marketing campaigns that leverage its globally recognized brand and diversified entertainment portfolio while focusing on further expanding into emerging markets and integrating new technologies like AR/VR and AI for enhanced consumer engagement.

Mitigating weaknesses, such as limited demographic appeal, can be addressed through targeted marketing to diversify content to cater to specific audiences and revisiting pricing strategies for broader accessibility. Managing threats involves consistently evolving marketing strategies to stay ahead of intensified competition, combating digital piracy, and preparing agile business plans to withstand external shocks like unforeseen global crises.