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Business - Marketing

    Chapter 2

    Marketing Environment

    2.1 : Marketing Environment01:24

    2.1 : Marketing Environment

    The marketing environment encompasses internal and external elements influencing an organization's marketing-related decisions. Let's consider ...

    1.2K views
    2.2 : Micro-Environment01:18

    2.2 : Micro-Environment

    The micro-environment refers to the organization's immediate external factors, including stakeholders like customers, suppliers, and competitors. ...

    2.0K views
    2.3 : 5 Forces Model - Concept01:21

    2.3 : 5 Forces Model - Concept

    The Five Forces Model studies the five external competitive forces that can threaten a business's profitability. Supplier Power assesses the influence ...

    396 views
    2.4 : 5 Forces Model - Application01:21

    2.4 : 5 Forces Model - Application

    Conducting a five-forces analysis involves identifying and evaluating factors influencing each of the five forces. Here's the five forces model ...

    335 views
    2.5 : Competitor Analysis01:25

    2.5 : Competitor Analysis

    Competitor analysis involves assessing competitors within a specific market to understand their strengths, weaknesses, strategies, and performance. The ...

    1.3K views
    2.6 : Perceptual Maps01:22

    2.6 : Perceptual Maps

    A Perceptual map serves as a tool to visualize subjective consumer perceptions - how customers see, think, and compare different products or brands within ...

    299 views
    2.7 : Meso Environment01:27

    2.7 : Meso Environment

    The meso-environment includes factors specific to the industry that impact an organization's operations. These include industry trends, regulations, ...

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    2.8 : Macro Environment01:24

    2.8 : Macro Environment

    Unforeseeable changes such as calamities, policy shifts, changes in consumer preferences, and economic fluctuations can significantly affect businesses. ...

    1.5K views
    2.9 : PESTEL Analysis01:30

    2.9 : PESTEL Analysis

    PESTEL  stands for  Political, Economic, Social, Technological, Environmental, and Legal factors Conducting a PESTEL analysis for the Higher ...

    611 views
    2.10 : Internal Environment01:24

    2.10 : Internal Environment

    The internal environment refers to the factors within the organization that directly shape its marketing strategies. It determines the organization's ...

    805 views
    2.11 : Organizational Capacity01:25

    2.11 : Organizational Capacity

    Organizational capacity refers to an organization's ability to effectively and efficiently achieve objectives using its resources. It encompasses an ...

    253 views
    2.12 : VRIO Analysis01:27

    2.12 : VRIO Analysis

    VRIO stands for Value, Rarity, Imitability, and Organization. The VRIO framework evaluates whether a company's resources and capabilities can create a ...

    272 views
    2.13 : Value Chain - Concept01:20

    2.13 : Value Chain - Concept

    The value chain of an organization describes the sequence of activities or processes involved in creating and delivering a product or service to the ...

    187 views
    2.14 : Value Chain Analysis - Application01:27

    2.14 : Value Chain Analysis - Application

    Value creation occurs through various activities within an organization's value chain. Different organizations in an industry often contribute value ...

    266 views
    2.15 : SWOT Analysis - Concept01:20

    2.15 : SWOT Analysis - Concept

    SWOT analysis provides a structured framework for evaluating internal strengths and weaknesses as well as external opportunities and threats. Strengths ...

    1.1K views
    2.16 : SWOT Analysis - Application01:25

    2.16 : SWOT Analysis - Application

    The SWOT analysis helps businesses craft marketing strategies by leveraging strengths, exploring opportunities, mitigating weaknesses, and addressing ...

    1.1K views
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