6.8 : 가격 전략 II

Businesses enhance sales by using various pricing tactics.

The first tactic is Rebate pricing, where customers are offered a partial refund after purchase to incentivize future transactions. For example, a company might offer a 50-dollar rebate exclusively for customers purchasing appliances worth 300 dollars.

Next is Lease or Rentals, which allows consumers to use a product temporarily without buying it. For example, cities provide bike rentals for hourly rates.

Then, there is Price Bundling, where multiple products are sold together at a price lower than when bought separately, like "value meals" offered by McDonald's.

Another tactic is Leader Pricing, where some products are sold below market rates to attract customers into buying other profitable items.

For example, supermarkets discount staples like bread, enticing customers to purchase butter and eggs that are priced higher.

Last is Price lining, in which different versions of the same product are released simultaneously at varying prices, catering to a broader market.

Apple selling different versions of iPhones like SE 2, 15, 15 Pro, and 15 Pro max at different price points exemplifies this.