2.7 : 메소 환경

The meso-environment includes factors specific to the industry that impact an organization's operations.

These include industry trends, regulations, industrial and customer associations, media partners, partnerships, and alliances.

Let's take a closer look at Harley-Davidson's meso-environment.

Firstly, the business is influenced by industry trends, like shifts towards electric bikes, style preferences, and regulations, including safety and emissions standards.

Moving on, trade associations and industry groups, like the Motorcycle Industry Council, play a pivotal role in shaping industry policies and standards.

Next, Motorcycle enthusiasts, including HOGs, significantly shape Harley-Davidson's brand image through their activities.

Additionally, media and information sources impact its reputation.

Lastly, partnerships, including those with Ducati and Ford, are crucial for collaboration with third-party suppliers and distributors.

Harley-Davidson carefully observes these factors to identify potential risks and opportunities. Successfully navigating its competitive environment involves active stakeholder engagement and strategy alignment with the industry's framework.