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Chapter 2
The marketing environment encompasses internal and external elements influencing an organization's marketing-related decisions. Let's consider ...
The micro-environment refers to the organization's immediate external factors, including stakeholders like customers, suppliers, and competitors. ...
The Five Forces Model studies the five external competitive forces that can threaten a business's profitability. Supplier Power assesses the influence ...
Conducting a five-forces analysis involves identifying and evaluating factors influencing each of the five forces. Here's the five forces model ...
Competitor analysis involves assessing competitors within a specific market to understand their strengths, weaknesses, strategies, and performance. The ...
A Perceptual map serves as a tool to visualize subjective consumer perceptions - how customers see, think, and compare different products or brands within ...
The meso-environment includes factors specific to the industry that impact an organization's operations. These include industry trends, regulations, ...
Unforeseeable changes such as calamities, policy shifts, changes in consumer preferences, and economic fluctuations can significantly affect businesses. ...
PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors Conducting a PESTEL analysis for the Higher ...
The internal environment refers to the factors within the organization that directly shape its marketing strategies. It determines the organization's ...
Organizational capacity refers to an organization's ability to effectively and efficiently achieve objectives using its resources. It encompasses an ...
VRIO stands for Value, Rarity, Imitability, and Organization. The VRIO framework evaluates whether a company's resources and capabilities can create a ...
The value chain of an organization describes the sequence of activities or processes involved in creating and delivering a product or service to the ...
Value creation occurs through various activities within an organization's value chain. Different organizations in an industry often contribute value ...
SWOT analysis provides a structured framework for evaluating internal strengths and weaknesses as well as external opportunities and threats. Strengths ...
The SWOT analysis helps businesses craft marketing strategies by leveraging strengths, exploring opportunities, mitigating weaknesses, and addressing ...
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