6.13 : 価格調整戦略 II

Price adjustment strategies allow businesses to adjust prices based on the customer's location, behavior, demand, and the country where products are sold.

These include Dynamic and internet pricing, which adjusts prices based on real-time demand, competition, and customer needs.

 For instance, airlines use dynamic pricing to modify ticket prices according to demand, whereas e-commerce platforms like Amazon adjust product prices based on the customer's needs and browsing history.

Next is International pricing, where variations in exchange rates, tariffs, regional expenses, and competitive dynamics among countries lead to pricing differences for the same product.

For example, the pricing of Starbucks is higher in Switzerland than in the US because it is positioned as a luxury brand.

Lastly, Geographical pricing adjusts prices based on location due to variations in distribution costs, promotions, and market conditions.

Examples include charging customers different prices based on geographical zones, like a furniture company charging higher for deliveries in a zone far from their warehouse or customers having to cover the shipping charges from the warehouse.