Source: Laboratories of Jonas T. Kaplan and Sarah I. Gimbel—University of Southern California
Given the overwhelming amount of information captured by the sensory organs, it is crucial that the brain is able to prioritize the processing of certain stimuli, to spend less effort on what might not be currently important and to attend to what is. One heuristic the brain uses is to ignore stimuli that are frequent or constant in favor of stimuli that are unexpected or unique. Therefore, rare events tend to be more salient and capture our attention. Furthermore, stimuli that are relevant to our current behavioral goals are prioritized over those that are irrelevant.
The neurophysiological correlates of attention have been experimentally examined through the use of the oddball paradigm. Originally introduced in 1975, the oddball task presents the participant with a sequence of repetitive audio or visual stimuli, infrequently interrupted by an unexpected stimulus.1 This interruption by a target stimulus has been shown to elicit specific electrical events that are recordable at the scalp known as event-related potentials (ERPs). An ERP is the measured brain response resulting from a specific sensory, cognitive, or motor event. ERPs are measured using electroencephalography (EEG), a noninvasive means of evaluating brain function in patients with disease and normally functioning individuals. A specific ERP component found across the parietal region of the scalp, known as the P300, is enhanced in response to oddball events. The P300 is a positive-going deflection in the EEG signal that occurs about between 250 and 500 ms after stimulus onset. In general, early potentials reflect sensory-motor processing while later potentials like the P300 reflect cognitive processing.
In this video, we show how to administer the oddball task using EEG. The video will cover the setup and administration of EEG, and analysis of ERPs related to both control and target stimuli in the oddball task. In this task, participants are set up with the EEG electrodes, then brain activity is recorded while they view control stimuli, interspersed with target stimuli. The procedure is similar to that of Habibi et al.2 Each time a target stimulus is presented, the participant presses a button. When the ERPs are averaged across the control and target stimuli, the neural correlates of each event can be compared in a selected time window.
1. Participant recruitment
2. Data collection
Figure 1: Electrode placement. Placement of the face electrodes to detect EOG artifacts (left). Diagram of measurement from directly between the eyebrows to just under the bump in the back of the head. 10% of this measurement is measured above the mid-eye mark, and this is where the FPZ electrode of the cap is placed (right).
Figure 2: Study design for the oddball task. The participant is presented with either a red circle or a green circle. Each stimulus appears for 1 s, followed by a 1-s blank screen. Each time the participant sees a green circle, he is instructed to press a button held in his right hand.
3. Data analysis
During the oddball task where participants were instructed to respond with a button press each time they saw a green circle, there was an increased parietal P300 compared to when the participant viewed the control red circle. This trace peaked approximately 350 ms following the onset of the stimulus, whereas there was no P300 peak for the control trace (Figure 3).
Figure 3: P300 parietal response to baseline and oddball images. Average ERP time trace of the parietal response to baseline images (red) and oddball images (green). The response is measured in microvolts over milliseconds.
These results show that activity in the parietal lobe increases when an oddball item is presented, reflecting the neural processes that identify task-relevant, salient stimuli. The brain increases its efficiency by identifying these items and focus resources on processing them. Stimuli which capture attention in this way are responded to more quickly, and also remembered better later.
The ERP approach, due its very high temporal resolution, allows discrimination between the electrical events that correspond to extremely fast psychological processes. The oddball task demonstrates this power, in revealing an electrical signature from the parietal lobe that discriminates between two similar stimuli less than half a second after their presentation. The task provides a window into the brain's process for identifying features in the environment that have current biological importance.3
The oddball paradigm combines aspects of both bottom-up and top-down attention. Bottom-up attention refers to the exogenous ability of a stimulus to capture our attention regardless of our own willful plans or goals. This comes into play in the oddball task in that the targets are rare and different from the other stimuli in the experiment, which makes them stand out. Top-down attention refers to our ability to filter incoming information based on our current task goals. The oddball task involves aspects of top-down attention because we are instructed to respond only to the target stimuli, therefore we are consciously trying to attend to them. Research has found that the P300 potential may have early and late subcomponents, the early subcomponent (called P3a) reflecting the bottom-up saliency that is driven by the novelty of the stimulus, and the later subcomponent (called P3b) that reflects the top-down cognitive classification of the stimulus as a target. The oddball task is therefore a robust and complex probe of attentional processes.
As a reliable marker of attentional processes in the brain, the P300 elicited by the oddball task can be a useful biomarker of attentional dysfunction. For example, children with ADHD show a smaller and later P300 potential,4 and these differences tend to decrease with effective drug therapy.5
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