Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
14.2K Views
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06:39 min
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August 28th, 2017
DOI :
August 28th, 2017
•Chapters in this video
0:05
Title
1:18
EEG Setup and Recording
4:24
Results: Cerebral and Emotional Reactions to PSAs
5:19
Conclusion
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