9.6 : 가격 책정의 윤리

The price of a product or service shapes customer perception of value, driving revenue and market positioning for businesses.

But, companies often engage in unethical practices for short-term gains despite long-term reputational damage and legal consequences.

Unethical practices like Deceptive pricing mislead customers about actual costs, while price discrimination involves charging different prices to consumers for identical services.

In price-fixing, companies conspire to set prices, suppressing competition and disrupting market balance, while predatory pricing aims to eliminate competitors with extremely low prices.

Additionally, pricing practices that are illegal in one country could be legal in another, requiring ethics in decision-making to guide the pricing policies.

For example, gray market pricing involves selling genuine goods through unofficial channels at lower prices, exploiting global price differences for the same product.

These tactics can negatively impact consumers and society by causing mistrust.

Businesses can face financial harm, market distortion, and possible lawsuits.

Ultimately, ethical pricing respects consumer rights, promotes fair competition, and creates a healthy marketplace for businesses to flourish.