7.3 : 유통 채널 vs 물류 vs 공급망

From manufacturing to the final user, a product's journey is governed by distribution, logistics, and Supply Chain Management or SCM.

Together, they aim at profitably getting the right product in the correct quantity, at the right place, and at the right time.

Consider a bicycle manufacturing company. The process begins when the assembled bicycles are ready for delivery.

The distributors store them in their warehouses until various retailers are ready for delivery while managing stock, and ensuring timely order fulfillment.

Within distribution, logistics plans transportation routes, controlling the flow of bicycles and related information from the point of origin to the end consumers.

The entire journey is overseen by Supply chain management. It starts with procurement, where raw materials for the bikes are sourced from suppliers, followed by production, where these materials are assembled into bicycles.

Finally, SCM facilitates demand planning to ensure efficiency and incorporates distribution and logistics to deliver the bicycles.

In conclusion, distribution makes the product available, logistics ensures efficient delivery, and SCM optimizes the entire process to maximize customer value.