11.2 : 競争優位性の創出

Competitive advantage enables a company to use its unique resources to create valuable offerings and outperform competitors.

To develop this advantage, firms must target customers and create exceptional value while enhancing value through strategic partnerships and innovation.

Firstly, targeting the right customers is essential to aligning with the brand's offerings. For example, Netflix appeals to a broad demographic seeking convenient, on-demand entertainment.

Secondly, firms should create customer value by tailoring offerings to exceed functionality, cost, and experience expectations. Netflix does this with its vast library of content and competitive pricing.

Thirdly, optimizing company value involves refining internal processes to enhance customer value while achieving business objectives. Netflix continuously innovates its algorithms to personalize content recommendations.

Additionally, enhancing value through strategic partnerships boosts delivery and innovation. Netflix's collaborations with production studios and technology providers enrich its content library and streaming capabilities.

As a result, Netflix has established itself as a global leader in the streaming services market.