9.1 : マーケティングの社会的批判

Businesses often use profitable marketing strategies that can be criticized for harming customers, organizations, and society instead of promoting a healthy marketplace.

Companies often face social criticism for promoting idealized images and stereotypes, such as showing women with flawless appearances joyfully cooking in tidy kitchens for home appliance ads.

This reinforcement of biases can lead to diminished self-esteem and mental health issues among consumers, negatively affecting society.

In addition, brands unethically target diverse age groups to sell unsafe products without proper information disclosures, such as sugar content in snacks intended for children.

Misleading tactics like deceptive ads, aggressive sales, and celebrity endorsements fuel impulsive shopping and consumerism. An example is flash sales with seemingly deep discounts promoted by celebrities.

Also, greenwashing can mislead consumers about a product's benefits or drawbacks.

For example, car dealers falsely market their pre-owned cars as eco-friendly without complying with the regulations.

Marketing also faces criticism when it negatively impacts other businesses through coercive tactics or unfair trading practices.

It can disrupt the marketplace, suppress innovation, and limit consumer choice.