marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

https://cloudfront-jove-com.remotexs.ntu.edu.sg/files/banners/scicat/core-marketing-banner.jpg

microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

https://cloudfront-jove-com.remotexs.ntu.edu.sg/files/banners/scicat/core-microeconomics-banner.jpg

finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

https://cloudfront-jove-com.remotexs.ntu.edu.sg/files/banners/scicat/core-finance-banner.png

jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

monopoly

Monopoly

Chapter 9 A monopoly refers to a market structure where only one seller or producer serves the entire market for a particular product or service. In such a ...

reasons for the existence of monopoly

Reasons for the Existence of Monopoly

A monopoly occurs when a single firm is the sole supplier of a product or service in a market with no close substitutes.
One primary reason is the ...

monopsony

Monopsony

A Monopsony is a market structure characterized by a single buyer facing many sellers, in stark contrast to a monopoly, where only one seller exists. This ...

demand curve under monopoly

Demand Curve under Monopoly

In a monopoly market structure, the demand curve faced by the monopolist is typically downward sloping, indicating that the monopolist can sell more units ...

revenues in monopoly

Revenues in Monopoly

In a monopoly market structure, the relationships between Total Revenue (TR), Average Revenue (AR), and Marginal Revenue (MR) have unique characteristics. ...

profit maximization in monopoly

Profit Maximization in Monopoly

The monopolist&#39;s goal is to maximize profits, which is achieved by producing at a level where marginal revenue (MR) equals marginal cost (MC). ...

price discrimination under monopoly

Price Discrimination under Monopoly

Price discrimination under monopoly refers to the practice where a monopolist charges different prices for the same product or service to different ...

public policy toward monopolies: antitrust laws

public-policy-toward-monopolies-antitrust-laws

Public Policy toward Monopolies: Antitrust Laws

Public policy toward monopolies, particularly through antitrust laws, is designed to regulate or limit the power of monopolies and promote competition in ...

public policy toward monopolies: regulation

public-policy-toward-monopolies-regulation

Public Policy toward Monopolies: Regulation

When it comes to monopolies, public policy often involves direct government regulation to ensure fair competition and protect consumer welfare. This ...

public policy toward monopolies: public ownership

public-policy-toward-monopolies-public-ownership

Public Policy toward Monopolies: Public Ownership

Public policy toward monopolies often includes the approach of public ownership, especially for industries considered essential or natural monopolies, ...

monopoly vs perfect competition

Monopoly vs Perfect Competition

Monopoly and perfect competition represent two extremes of economic market structures, each with distinct features that impact producers and consumers.
A ...

Business - Microeconomics

Monopoly

9.1 : Monopoly

9.2 : Reasons for the Existence of Monopoly

9.3 : Monopsony

9.4 : Demand Curve under Monopoly

9.5 : Revenues in Monopoly

9.6 : Profit Maximization in Monopoly

9.7 : Price Discrimination under Monopoly

9.8 : Public Policy toward Monopolies: Antitrust Laws

9.9 : Public Policy toward Monopolies: Regulation

9.10 : Public Policy toward Monopolies: Public Ownership

9.11 : Monopoly vs Perfect Competition