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Chapter 17
The contemporary consumer is tech-savvy and socially conscious. They want brands to give them easy and personalized experiences. They prefer ...
Industry 4.0 marked a transformative phase in manufacturing by integrating technologies like the Internet of Things, Artificial Intelligence, and ...
Industry 5.0 represents the next phase of the Industrial Revolution, focusing on collaboration between humans and advanced technologies like AI and ...
Marketing automation uses software to streamline repetitive tasks and personalize brand campaigns. It ensures the right message reaches the right audience ...
Neuromarketing combines neuroscience, psychology, and marketing to explore how the brain reacts to marketing stimuli. Neuromarketing tools like Functional ...
Artificial Intelligence, or AI, is the simulation of human intelligence in machines programmed to think, learn, and problem-solve like humans. AI has ...
Augmented Reality or AR marketing is a technology-driven strategy that integrates digital content, such as graphics, audio, or video, into the real-world ...
Micro-moments are crucial instances when consumers use their devices to satisfy a need, such as knowing, going, doing, or buying. A research-focused ...
Phygital blends physical and digital experiences to create seamless, immersive, and enhanced customer interactions. It leverages the strengths of ...
Blockchain is a digital ledger that records transactions across multiple computers, ensuring transparency and safeguarding data by making manipulation ...
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