Business - Marketing

Chapter 11

Competitive Marketing Strategies

11.1 : Introduction to Marketing Strategy

11.1 : Introduction to Marketing Strategy

A marketing strategy outlines how an organization positions itself in the market to create customer value. Identifying the target market and crafting a ...

11.2 : Creating Competitive Advantage

11.2 : Creating Competitive Advantage

Competitive advantage enables a company to use its unique resources to create valuable offerings and outperform competitors. To develop this advantage, ...

11.3 : Dealing With Competition - Identify the Competitors

11.3 : Dealing With Competition - Identify the Competitors

Identifying competitors is crucial for strategic planning, encompassing industry and market perspectives. Industry perspectives include industry analysis, ...

11.4 : Dealing With Competition - Assess the Competitors

11.4 : Dealing With Competition - Assess the Competitors

Effective competition management involves assessing competitors and conducting a SWOT analysis to evaluate Strengths, Weaknesses, Opportunities, and ...

11.5 : Selecting Competitors to Attack or Avoid

11.5 : Selecting Competitors to Attack or Avoid

In competitive marketing, companies strategically decide which competitors to challenge or avoid by considering market share, growth potential, brand ...

11.6 : Approaches to Marketing Strategy

11.6 : Approaches to Marketing Strategy

Approaches to marketing strategy refer to methods businesses use to promote their products and services effectively. Leading companies employ various ...

11.7 : Basic Competitive Strategies

11.7 : Basic Competitive Strategies

Competitive strategies are essential for achieving a sustainable advantage in business and can be categorized into three primary types such as cost ...

11.8 : Value Disciplines for Superior Customer Value

11.8 : Value Disciplines for Superior Customer Value

Value disciplines are strategies that companies use to achieve superior customer value and a competitive edge. The three main disciplines are operational ...

11.9 : Designing Competitive Marketing Strategies

11.9 : Designing Competitive Marketing Strategies

A firm's competitive position, which indicates its standing compared to competitors, is crucial for designing effective marketing strategies. A ...

11.10 : Market Leader Strategies I

11.10 : Market Leader Strategies I

A Market leader holds the largest market share in an industry by expanding the market, defending their share, and increasing it. Market leaders ...

11.10 : Market Leader Strategies II

11.10 : Market Leader Strategies II

Market share protection strategies are crucial for market leaders to maintain their competitive edge. The main strategies include Position, Flank, ...

11.11 : Market Challenger Strategies

11.11 : Market Challenger Strategies

In the competitive marketing landscape, firms often employ various strategies to gain an advantage based on their competitive position. Market challengers ...

11.12 : Market Follower Strategies

11.12 : Market Follower Strategies

Market followers use strategies to position themselves relative to market leaders in competitive markets. The key approaches are to follow closely and to ...

11.13 : Market Nicher Strategy

11.13 : Market Nicher Strategy

Market nicher strategies focus on targeting overlooked segments within a larger market. Nichers achieve higher margins and customer loyalty through ...

11.15 : Go to Market Strategy

11.15 : Go to Market Strategy

A Go-To-Market or GTM strategy is a comprehensive plan that outlines how a company will launch a product or service to reach its target audience, ...

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