marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

dividend and payout policy

Dividend and Payout Policy

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cash dividend payments

Cash Dividend Payments

A dividend is a portion of a company&#39;s profits distributed to shareholders as a reward for their investment.
Companies pay dividends to share their ...

dividend policy

Dividend Policy

A company&#39;s dividend policy determines what portion of its earnings is distributed as dividends to shareholders and what portion is retained for ...

factors supporting low dividend payout

Factors Supporting Low Dividend Payout

A low dividend payout occurs when a company retains most of its profits and gives only a small dividend to the shareholders. This strategy is common for ...

factors supporting high dividend payout

Factors Supporting High Dividend Payout

A high dividend payout occurs when a company distributes a relatively high portion of its profits as dividends to shareholders.
This suggests that the ...

stock repurchases

Stock Repurchases

Stock repurchases, also called share buybacks, occur when a company buys back its own shares from the stock market.
By doing so, the company reduces the ...

stock dividend

Stock Dividend

A stock dividend is a payment made by a company to its shareholders in the form of additional shares rather than cash.
This increases the number of shares ...

stock split

Stock Split

A stock split occurs when a company divides its existing shares into multiple new shares to enhance liquidity and affordability.
While the company&#39;s ...

Business - Finance

Dividend and Payout Policy

11.1 : Cash Dividend Payments

11.2 : Dividend Policy

11.3 : Factors Supporting Low Dividend Payout

11.4 : Factors Supporting High Dividend Payout

11.5 : Stock Repurchases

11.6 : Stock Dividend

11.7 : Stock Split