marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

time value of money

Time Value of Money

Chapter 5 introduction to time value of money

Introduction to Time Value of Money

The time value of money is a fundamental concept in finance that states a sum of money today is worth more than the same sum of money in the future.
This ...

future value

Future Value

The future value concept is an essential aspect of the time value of money.
Future value calculates how much an investment made today will grow to at a ...

present value

Present Value

The concept of present value is a financial principle that calculates the current worth of a future amount of money using a specific rate of return, known ...

simple interest

Simple Interest

Simple interest is a method for calculating the cost of borrowing money, or the return on investment, over a period of time.
Simple interest is calculated ...

compound interest

Compound Interest

Compound interest is a financial principle in which interest earned on an initial investment is reinvested rather than paid out.
Unlike simple interest, ...

discounting

Discounting

Discounting is a financial principle that calculates the present value of money to be received in the future.
Present Value is calculated using a discount ...

future value and compounding

Future Value and Compounding

Future value and compounding are crucial for businesses and individuals as they measure how investments grow over time, maximizing wealth and financial ...

present value and discounting

Present Value and Discounting

Present value calculates the current value of a future amount of money, considering the discount rate.
Present value and discounting are used to evaluate ...

annuity

Annuity

An annuity is a series of payments made at equal intervals.
It can include regular deposits into a savings account, monthly mortgage payments for a home, ...

perpetuity

Perpetuity

A perpetuity is a financial concept where a fixed sum of money is received or paid at regular intervals indefinitely.
Perpetuities are used in finance for ...

effect of annuity due on investments

Effect of Annuity Due on Investments

An annuity due involves saving or investing money by making payments at the start of each period, such as monthly or yearly, rather than at the end.
This ...

time value of money and business

Time Value of Money and Business

The concept of the time value of money is crucial in business decisions, helping companies make smart decisions about investments, loans, and financial ...

Business - Finance

Time Value of Money

5.1 : Introduction to Time Value of Money

5.2 : Future Value

5.3 : Present Value

5.4 : Simple Interest

5.5 : Compound Interest

5.6 : Discounting

5.7 : Future Value and Compounding

5.8 : Present Value and Discounting

5.9 : Annuity

5.10 : Perpetuity

5.11 : Effect of Annuity Due on Investments

5.12 : Time Value of Money and Business