marketing

Video textbook for introductory marketing courses

Marketing

Jove Business Marketing offers easy-to-understand animated lessons that explain how to use marketing principles in real situations. It explores the role of marketing in business and examines the marketing landscape and consumer purchasing behaviors. It also demonstrates methods to create, capture, deliver, and communicate customer value, all while emphasizing ethical practices in marketing.

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microeconomics

JoVE Business Microeconomics offers clear, animated lessons that introduce key economic concepts. It includes demand, supply, market equilibrium, market structures, cost analysis, consumer and producer behavior, labor markets, externalities, game theory, behavioral economics, and decision-making under uncertainty. These lessons blend theory with real-world application, building strong analytical skills. The course equips learners to understand market behavior and prepares them for advanced studies in economics, business, public policy, and related fields.

Microeconomics

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finance

Jove Business Finance provides easy-to-understand animated lessons that explain how to apply finance principles in real-world scenarios. It explores the role of finance in business and delves into various aspects of financial decision-making. It also demonstrates methods for managing, investing, and allocating financial resources effectively. Through these lessons, learners gain insights into the basic concepts of finance and its importance in financial planning and analysis.

Finance

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jove business

JoVE Business

Business video textbooks that explain concepts taught in undergraduate courses through high-impact animations.

Business

unit 1

Unit 1

key terms and concepts

KEY TERMS AND CONCEPTS

perfect competition

Perfect Competition

Chapter 8 A perfectly competitive market is distinguished by several key characteristics, ensuring that no single participant has the power to unilaterally&#160; ...

demand curve in a perfectly competitive market

demand-curve-in-a-perfectly-competitive-market

Demand Curve in a Perfectly Competitive Market

In a perfectly competitive market, the demand curve faced by an individual firm is perfectly elastic, reflecting the firm&#39;s inability to unilaterally ...

revenues in perfect competition

Revenues in Perfect Competition

In a perfectly competitive market, firms consider three ways to measure revenues: Total Revenue (TR), Marginal Revenue (MR), and Average Revenue (AR).
...

short-run profit maximization i

Short-run Profit Maximization I

The concept of profit maximization is fundamental to understanding how firms make decisions. Firms in these markets must accept the market price as it is ...

short-run profit maximization ii

Short-run Profit Maximization II

Determining the optimal production quantity is crucial for manufacturers and service providers alike, aiming to maximize profits in a competitive market. ...

shut down point

Shut Down Point

A decision to shut down means that the firm is temporarily suspending production. The firm should continue production as long as it can cover its total ...

short-run supply curve in perfect competition

short-run-supply-curve-in-perfect-competition

Short-run Supply Curve in Perfect Competition

Consider a small enterprise engaged in producing and selling lemonade, operating in a market among numerous other firms with similar ventures. This ...

zero economic profit

Zero Economic Profit

Zero economic profit indicates a state where a firm&#39;s total revenue precisely matches its total costs, including both explicit and implicit costs. ...

long-run competitive equilibrium i

Long-run Competitive Equilibrium I

When firms in perfect competition reach a long-run competitive equilibrium, the market forces of supply and demand balance out. This leads to zero ...

long-run competitive equilibrium ii

Long-run Competitive Equilibrium II

A long-run competitive equilibrium in the market is facilitated through the fulfillment of three crucial conditions.
Profit Maximization at Minimum Cost: ...

long-run supply curve in perfect competition

long-run-supply-curve-in-perfect-competition

Long-run Supply Curve in Perfect Competition

In a perfectly competitive market within a constant-cost industry, the long-run supply curve is perfectly elastic. This means it&#39;s a straight ...

long-run supply curve in increasing and decreasing cost industries

long-run-supply-curve-in-increasing-and-decreasing-cost-industries

Long-run Supply Curve in Increasing and Decreasing Cost Industries

The long-run supply curve in perfect competition behaves differently in increasing-cost and decreasing-cost industries. It&#39;s important to note that ...

Business - Microeconomics

Perfect Competition

8.1 : Perfect Competition

8.2 : Demand Curve in a Perfectly Competitive Market

8.3 : Revenues in Perfect Competition

8.4 : Short-run Profit Maximization I

8.5 : Short-run Profit Maximization II

8.6 : Shut Down Point

8.7 : Short-run Supply Curve in Perfect Competition

8.8 : Zero Economic Profit

8.9 : Long-run Competitive Equilibrium I

8.10 : Long-run Competitive Equilibrium II

8.11 : Long-run Supply Curve in Perfect Competition

8.12 : Long-run Supply Curve in Increasing and Decreasing Cost Industries